Video content marketing has grown because users’ interests have shifted from text media to consuming videos.
Video advertising is predicted to amount to 28 billion U.S. dollars in 2021.
Even the online advertising industry continues to shift towards creating and launching video ad campaigns.
What is Video Content Marketing?
Video content marketing is when brands use video as a platform to raise their profile online.
Video is usually published on either YouTube or a social network, although it can also come in the form of webinars, courses, live videos, or self-hosted videos.
It’s no secret that people like to see things in action.
When you’re looking through an online catalog, it can be hard to get a sense of the quality of the product.
While written descriptions can be helpful, they don’t always do the best job of giving buyers what they really need. What’s more, visual content is generally more engaging.
If people are actively seeking out information about what you have to offer them give them high-quality video content.
Showcase not just how good your product is but just how well it works for each individual buyer.
Here are 3 Reasons why Video Content Marketing is so Important for your Marketing:
- People Enjoy Watching Videos – Technology has made it possible for companies to record and share video content. Almost 5 billion videos are watched on Youtube every single day. There are over 2 billion video views on Twitter each day *TikTok has over 689 million monthly active users worldwide
- Videos are Great for SEO – Get your business to the top of Google by uploading videos that are related to certain search terms. This is because Google gives priority treatment to YouTube videos found in their search results list.
- You Can Use Video in a Variety of Ways – Marketers have plenty of options for what type of videos to create. It’s easy to find one that works well with the marketing goals.
Video is a great way for marketers to reach people, which is an important skill for any business nowadays.
With the rise of social video sites like YouTube and TikTok, it’s easier than ever before for businesses to create and share high-quality video content.
In short, creating videos can be a fantastic way to drive traffic towards your website – and ultimately – increase visitor engagement.