There are many affiliates however that don’t usually look at cpa affiliate marketing and eCommerce.
A lot of people start their affiliate business online by promoting affiliate offers like digital services or products.
When you promote eCommerce sites, though, it’s not just about the website content that matters. It’s also very important to effectively manage your offer promotions.
One of the biggest verticals in affiliate marketing is E-commerce. Worldwide, e-commerce sales reached $4.28T in 2020, and it’s expected to reach $6.3T by 2022 (data from Statista).
Why is CPA Affiliate Marketing and eCommerce Awesome?
According to data from LinkedIn and BrightLocal, CPA marketing has shown to be successful and is the most affordable form of online marketing.
Affiliate marketing and eCommerce businesses both can be great opportunities to pursue together.
Despite popular misconceptions stating E-commerce is difficult to start and maintain, beginner marketers have found success on a CPA network.
With an updated understanding of what customers really want as opposed to what you think they do you will learn how people buy goods online.
When this happens, opportunities open up to explore eCommerce affiliate marketing, increasing your chance for success in an unexpected way. Many beginner entrepreneurs are actually switching from sweepstakes to e-commerce offers.
Let’s start by listing the advantages of e-commerce offers that can be enjoyed by affiliate marketers:
- During holiday seasons you can bring up your revenue exponentially
- many sub-niches to choose from
- durable offers on a network that you can earn from for months
- expected patterns used by the brand/advertiser like coupons, free delivery, and deep discounts
- always will be a lot of money to be made
Myths About E-Commerce and CPA Affiliate Marketing Worth Busting
Let’s take a closer look at the essential factors that go into eCommerce CPA marketing.
Myth 1 – Hard to Understand and there is so Much Competition
We’re living in a golden age for eCommerce. According to Forbes, the number of consumers who shopped online during 2016 accounted for 10% above that of 2015.
Powered by COVID-19 restrictions, this trend doesn’t appear to be slowing up! That’s why merchants, retailers, and e-shops alike seek out new ways to promote their brands.
Myth 2 –E-Commerce is too Seasonal
Holidays are the most lucrative time for online retailers, creating a number of inter-seasonal campaigns to boost customer activity from October through December.
The holiday season witnessed the biggest rise in online sales last year with a 35% increase compared to 2016.
The holiday season is not the only one that sees a spike, however. Think back on your favorite shopping days since childhood and you’ll likely remember several big holiday weekends around which your trips centered – Black Friday, Cyber Monday, or perhaps Thanksgiving weekend.
Because people shop more frequently throughout a longer period of time during the holiday season, they become familiar with specific brands and know their values better ahead of time, making it easier for internet shoppers to purchase from them.
Plus local sales and brand shopping days add multiple money-making options for affiliates. Look out for birthday celebrations from major European, Chinese, and Japanese brands to catch the big fish on special offers.
In this way, E-commerce online sales is a never-ending cycle of sales for you.
Myth 3 – Tier 1 Only have Money to Spend
Tier 1 countries, English speaking, are not the only people who have money to spend. In 2020, the world witnessed a pandemic breakout that disrupted conventional e-commerce. The business has shifted from predominantly head office driven to consumer-friendly as people adapted to online shopping as a way of life.
As a result, the global internet population continues to grow as users from tier 2 and tier 3 countries began to enjoy high-speed connections via 4G/LTE which gave unprecedented access around the clock.
After a seismic shift like a pandemic, things don’t usually go back to “normal” so I would say this is the new “norm” and E-commerce will only grow from here on.
Summing It All Up
CPA offers always succeed with E-commerce as a vertical.
In order to make sure it doesn’t dry out as a source of payment for affiliate marketers, it is vital that you follow these tips- stay away from offers that include limitations such as traffic exclusions or a maximum number of products sold each day.
If an offer feels intimidating, then stay away from it if you aren’t sure how much traffic this kind of offer will pull and earn.