With so many ad networks out there, the difference between PPC and CPC becomes more and more confusing. Today we will try to draw a clear line between CPC and PPC
A lot of people outside the digital marketing industry are confused with all the acronyms and cryptic terms. For them, it’s enough to make their head spin. When adding new clients, everyone needs to know that you are aware of how important it is for your clients to understand your language – especially since some of these terms are used throughout conversations you’ll have with vendors or partners.
ADCLICK MEDIA is about taking marketing and making it more than just a translation of words into action. It is about buying into buying, enticing your target audience with what they’re looking for precisely. But today I will explain CPC vs. PPC.
PPC – PAY PER CLICK
Ad Networks are a marketing strategy that focuses on advertising to prospective customers who already have an expressed and demonstrated interest in the product and connects it directly with potential customers.
It’s used as a quality indicator for Ad Networks and allows companies to capitalize on brand awareness and generate direct customer inquiries.
Online marketers can use Pay-per-click to reduce dependency on organic search engine rankings. Adclick Media is an innovative new PPC platform that helps businesses increase their brand overall.
Note The rank your website achieves on a search results page is dependent on your keyword bidding strategy. We suggest conducting market research to find what terms and phrases your audience is searching for and bidding on the most relevant ones. Be strategic!
I’d like to share examples of PPC campaigns that show just how effective they can be when used properly. If you search “ Content Writer Tools” the results appear as
But make sure your strategies are effective before implementing them because it’s important to know that setting a goal doesn’t necessarily mean you’ll achieve it. You have to come up with a strategy that will get you where you want to be.
CPC – COST PER CLICK
Now you’ve launched your business. It’s important to measure the efficiency and relevance of your ads so that you know when they are effective.
This is where cost per click (CPC) comes in handy. CPC measures the cost per click of your PPC ads, which is one of many ways to help evaluate how much it costs you to advertise over your search network.
For example, if you paid $1000 for your PPC ad and it receives 1000 clicks, you’re spending $10 per ad click.
(Total Money Spent) ÷ (Total Measured Clicks) = Cost Per Click
As your campaign generates more clicks than what you initially paid for, your cost-per-thousand-impressions will lower, which is a clear indicator of a successful ad campaign.
Note, It’s important to understand that CPC doesn’t just relate to PPC since it does come up in other paid media channels as well.
KEY TAKEAWAY:
PPC=APPROACH
CPC=PERFORMANCE METRIC
When it comes to advertising, there are many different options to choose from.
There are different types of ads, different sizes, different locations, and more.
When it comes to choosing an ad network, you may hear the terms PPC and CPC thrown around, but what do they mean?
