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Marketing you can touch
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Entrepreneur / Online Marketer
Dear Valued Subscriber,
Several years ago, I wrote an article about a group of tiny frogs struggling to reach the top of a tower. As a crowd watched, most failed because they were tiny frogs, and the tower was very tall.
In the end one frog reached the top, and it turned out the frog was deaf, so he was unable to hear the negative comments of the crowd below. He never experienced any doubts for himself and just got on with the job of climbing the tower. This is lesson one in business: do not compare yourself to other frogs, do not listen to those who doubt your vision and essentially become ‘deaf’ to everything that takes you off path.
There is however another lesson to be learned from towers, and that is teamwork. It is possible for one person to climb a tower, there are always certain handholds and gaps that can be used to help them gain height, but often strength can fail, and handholds become hard to reach.
But by working together we can build a human mountain that reaches higher and higher until the top of the tower is within reach, and once one or two are at the top, then they can start helping to pull their teammates up until all are at the top of the tower.
Sometimes cooperation and teamwork can help us reach far higher than we could be working alone.
I hope that you will learn a lot from this issue!
News & Trends
[STUDY] Know Exactly Where You Stand in Your Market
They compared 22 million posts on Instagram, Facebook, and Twitter from 35 industries and created a comparison between the social media performance of 2019 and 2020.
Frankly, I thought the takeaways on this were rather bleak. Then again, I get the impression they are studying larger brand name businesses, so this may or may not pertain to your own online endeavors.
Small Businesses Caught in Crossfire as Facebook Shows True Colors
An independent bookshop in Sydney. A small brewery on the Gold Coast. A private group focused on shopping small and supporting parents. A prominent small business industry association.
These are just a few of the countless Australian businesses and organizations that yesterday woke up to find their entire Facebook presence had vanished.
Is This Social Media Network in Serious Trouble?
Last month we mentioned the hot new invite-only social network Clubhouse, which connects people in rooms to talk about anything they choose.
Clubhouse is all the rage with influencers and celebrities, but now there’s trouble underfoot as privacy problems have come to light.
First, we learned that Clubhouse is facing court action in Germany over serious failings under data protection and consumer law: Read more.
Next, an article in Forbes reveals the issues at stake, including how Clubhouse appears to be using member’s phone contacts to build profiles of people who aren’t Clubhouse members.
Even if you’re not on Clubhouse and have no interest in joining, it’s entirely possibly they already know your name, mobile number and how many friends you have on the network. Read more.
Finally, you might want to read this opinion piece from The Guardian that spells out why Clubhouse may be nothing but trouble. As the article says, “The start-up’s invitation-only model gives it a sheen of exclusivity, but privacy horrors lurk behind the buzz.” Read here.
TIPS & HACKS
Stupid Simple Webinar Trick For More Sales
I can’t believe I didn’t think of this myself.
You go through all the steps of getting a webinar up and sending traffic to it.
You make sales.
But you don’t make as many sales as you could because…
People joined the webinar late and didn’t see the whole thing…
People missed a portion of the webinar because they were distracted, left the room, got a phone call, etc.…
People are on the fence. They’re tempted to buy, but they’re still not certain it’s right for them.
All of these points can be remedied with a simple fix: Replay the webinar immediately after the webinar.
Call it an encore edition or whatever you choose. As soon as the webinar is over, replay it again without pause.
In many cases this simple step can yield you several more sales.
Let’s say running an encore only makes you another 3 sales each time you do it. Let’s further say the product you’re selling is $200, and you run a total of 30 webinars over the course of the promotion.
That’s an extra 90 sales and an extra $18,000 dollars, all because you run encore webinars right after the initial webinar.
This Stupid Mistake Will Cost You Sales
Don’t even second guess when I tell you that…an abundance of typos on your sales page will create doubt in your prospect. They’ll suspect you have no clue what you’re doing.
Further, they may suspect you’re a fly-by-nighter, someone who threw a site up to grab sales and then disappear like vapor in a storm.
Yes, we all make typos – including and maybe especially me. But I take great pains NOT to make them on sales pages, for good reason.
Recently I was intrigued by an email promising to build a news site that would generate an income for me.
Okay, I know what you’re thinking already. Yeah. Right. Sure it will.
But what the heck… I clicked the link, scrolled down a bit, and here’s the first paragraph I read:
Last Trending News
Your News Dashboard Bring To You The Last News to Easly Click&Post. You Can Pin The The News With One More Click To Make Your Posts Unique.
How many errors did you find in this tiny bit of copy?
I found 6 or 7, depending on how you count them.
It should read…
Latest Trending News
Your News Dashboard Brings To You The Latest News to Easily Click & Post. You Can Pin The News With One More Click To Make Your Posts Unique.
Even then the writing is terrible.
Yes, English is obviously their second language.
But they couldn’t spare a hundred bucks to get someone to check their copy for them?
Typos in sales letters can and will lower your conversion rates.
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Ask a Naked Movie Star How Often Should You Email
This time we're chatting with an entrepreneur who's an ex factory worker. He left all that behind to become one of the UK's leading online expert. He's also one of the most down to earth entrepreneurs that you're ever likely to meet. He originally hails from the Northeast of England. So John Thornhill is a true British success story, but how did it get started and what challenges did he face along the way? Let's find out.
“In my whole life, I have known no wise people who didn’t read all the time. None. Zero.” – Charles T. Munger
“What I love most about staying home to self-quarantine is who I share it with.” -Anonymous
“Be patient. It won’t happen overnight. Just hang in there and have faith that it’ll work out.” – Robert Tew
“Everything is better in your pajamas.” – Said everyone, ever
“It’s hard to believe that we even have to post this. Do not call 9-1-1 just because you ran out of toilet paper. You will survive without our assistance.” - Actual statement posted by the Newport, Oregon, USA Police Department
“Work until your idols become your rivals.” -Anonymous
“Success isn’t owned. It’s leased, and rent is due every day.” – J.J. Watt
“It is only in our darkest hours that we may discover the true strength of the brilliant light within ourselves that can never, ever, be dimmed.” – Doe Zantamata
“I will love the light for it shows me the way, yet I will endure the darkness for it shows me the stars.” – Og Mandino
“The greatest glory in living lies not in never failing, but in rising every time we fail.”– Nelson Mandela
THE MILLION DOLLAR SKILL
17.5 Simple Steps to Maximize Your Day and Feel Great
Who Am I?
Thank you for taking the time to read this episode. I would love to hear what you think about this issue, may email.
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