This is CPA Marketing...
It’s happened this way, more than people like to admit – but it doesn’t have to be this way. The most common causes of CPA disappointment are:
· Insufficient market research
· Failure to track daily expenses
· Lack of basic business knowledge
If you’re shuddering because you’re afraid this would be you, well, that’s what this report is here to do – help you avoid heartbreaking CPA mistakes, and experience genuine, solid CPA success!
“Will I Be Rich?”
Let’s get something out the way, straight away: Unless you’re a marketing genius with incredible intuition, you are not likely to become a millionaire within weeks or perhaps even months off CPA marketing alone.
It’s rather like niche blogging: You will need to run multiple CPA pages in order to let the small amount of positive income each incurs add up to a nice little sum at the end of the month.
Question: “If it’s so Mickey-Mouse peanuts, why should I bother with it?”
Answer: “Because, properly done, it actually can bring in a nice supplemental income! And there are offers you can find that really will bring in more money than the average CPA marketer receives. And properly done, you can tap into high offers that easily bring you as much as $50, instead of 2 or 3.”
Let’s focus on the best way to reach this goal, as quickly as possible…
The Basics of CPA Marketing
Most people know that CPA means “cost per action”. With regular affiliate marketing, your site visitor actually has to buy the product in order for you to get paid: The beauty of CPA marketing is that, while sales conversions do apply in some cases, your site visitor usually has to take a lesser action.
He has to perform one of the following:
· Simply click through
· Provide a zip code
· Provide an email address
· Provide a name and email address
…Or any other combination of contact details.
In an age where online security is at the forefront of peoples’ thinking, and most internet users are both jaded with advertising and savvy to spurious offers, how do you get your site visitor to part with his jealously guarded information? Answer: You make him want to click on that link, or give up his contact detail. You make it harder to refuse than it is to comply. You show him how easy it is just to enter a zip code. And there’s only one way to do that.. You must provide him with an enticing reason – one he can’t resist. You must let him see clearly that the benefit of giving up that email address or zip code is five times greater than ignoring it. (And part of this involves getting him to trust you.) And it should feel totally natural, as in it’s the next logical step. (The only logical next step!) Usually, you only have to inspire your reader to perform an action – he doesn’t have to buy. The key to doing this every single time? Research, of course. But there’s a specific way the best and most successful marketers go about performing this – and it isn’t the way most newer marketers think.
Mistake # 1 – Keyword Research.
This is where most newer marketers eagerly start, armed with the latest edition of Market Samurai or Micro Niche Finder, or whatever hot keyword research program they’ve discovered.
Keyword research is very important – but not at this stage! Market research only starts with identifying your demographic. Next, you have to put a face to him, and single him out. You have to pluck up the courage, and say hello to him, one on one, in the school parking lot.
Mistake # 2 - Thinking a demographic is your target customer.
A demographic is simply a generic group, based on statistics – not a person. Yet this is where most people stop, when initially researching their market. But what happens in real life? Could you even present a suggestion to that particular man in the parking lot at this point, let alone sell him something? What do you think the reaction would be? “Sir, would you like to fill in this form with your full name, address and phone number?” He’s likely to stare at you suspiciously and snap: “Sorry. Don’t have time right now.” And dash off, not making further eye contact. (He’ll avoid you, in future.) Yet that’s the equivalent of what happens when the average person “researches” a target market, and says, “Right. 30-something. Caucasian. Looks like he dresses okay. He’s in a school parking lot, so he’s probably dropped off a kid. That’s my unique customer…” And dashes off a mini-site based on that information alone. The end result? It feels as natural as one of those screaming commercials on TV. The ones that appear between 3 a.m. and 6 in the morning.
But let’s take a deep breath, and rewind… We’re going back to that school parking lot… Once you’ve got up close and simply said a friendly “hello”, he’s no longer just a generic “parent” or “guy between 30 and 50”. He’s someone you can identify a little more deeply and individually. He’s “that guy in the black overcoat who looks about 32, and always wears the checkered scarf in red and black.” If I asked you, you could probably tell me what color his hair was, and if he was Caucasian or Asian; and whether or not he looked like he was barely scraping by, or whether the distinctive overcoat and scarf looked like it came from a trendy designer, giving you the impression he makes well over $100,000 a year. But you don’t stop there. The next day, you get into a conversation with him – you “engage” him. You discover what you both have in common – and where you diverge. You find out that he has 3 daughters under the age of 10; that his big passion in life is golf; and that he absolutely hates the color lilac. You discover you both went to the same university (just different years).
He admits he’s about to buy a brand new car, and he’s been thinking about a hybrid, because even though he’s not a rabid environmentalist, he just can’t ignore the problem of pollution any longer. And gas costs too much. At this point, you could probably tell me the color of his eyes (after all, you stared into them for an hour at Starbuck’s, where you both discovered you like Lattés with chocolate sprinkles). And you could probably unhesitatingly tell me, “Oh no. There’s no way Don would buy a Ford F150 pick-up truck, with all the bells and whistles – he’s probably going to go for a hybrid, this time around.
He’s just not a honkin’ big pick-up truck kind of guy; and besides, he has 3 young daughters and he and his wife have decided not to run two vehicles, because he isn’t quite as wealthy as he looks.
He works as an intermediate draftsman at an architectural firm, and they’ve just started sending him out to interview potential clients. He’s going to want a vehicle that looks professional and upscale – even though price is definitely a factor he has to focus on.” That’s the major portion of the “research” you need to be doing, in a nutshell: Getting to know who your visitor is. You can speed it up, you can know good shortcuts to take – but you can’t force it. You can take action quickly… but you do have to get to the chatting stage first before you “pitch” your offer. (Not literally, of course... but you do have to know your reader as well as you got to know Don.) Based on that information, would you have confidence creating a mini-site or blog to attract Don that contains hybrid car reviews? At this stage of your relationship, of course you would! You already know it’s probably going to attract him, if you populate it with reviews of the top 10 vehicles being currently sold - especially if you focus on the 3 hybrids among them. You’d easily be able to find a spot on the page to insert a sign-up box (in an attractively-designed sidebar – that isn’t lilac). You know that if it’s an offer that says: “To obtain a coupon for $100 off the purchase of any hybrid automobile from a Ford dealer in the state of Michigan, fill in your zip code now”, Don is likely going to be interested to the point of giving up his zip code (since you both live in Michigan). That’s exactly how “market research” is done. And what it really means. Getting to know:
· What your visitors problems are
· What’s on his mind right now
· What’s likely to be on his horizon soon
· What he’s thinking about a lot
· What he’s secretly drawn to
· What he likes
· How much he has to spend
· What his financial concerns are
· What he would find appealing to the point of being irresistible
But How Do You Get Him To Find Your Site?
That’s when you finally get to “keyword research” – the place most people start! After you’ve put a name to the face, and gotten to know your ideal potential customer. Hopefully, you do know how to perform keyword research, at this point, so we aren’t going to linger over that. No matter what amazing keyword research software you have, however, I would recommend starting like this:
· Keep yourself in your unique site visitor’s shoes: Ask yourself “What is Don going to search for? What words would he use?”
· Go to Wordtracker’s Free Keywords tool, and enter that search term.
As you go through your usual following keyword research steps, you’ll be more likely to come up with targeted results if you’ve started from a position of strong market research and knowing your unique visitor really well. Keep it simple – after all, people like Don don’t jump through convoluted thought processes when they start looking on the net for information they really need. They just type in “best hybrid cars” or “hybrid car pros and cons” or “hybrid car reviews”.
But What Does All This Have to Do with CPA?
The blunt answer is: “Everything”. Thorough market research, finished by simple but targeted keyword research, is the key element, the “missing link”, that separates people who are successful at CPA marketing from those who spend $500 on a PPC ad in order to make $2.37 on a CPA offer. It’s the root at the bottom of the CPA tree. If those roots are too shallow, or spindly and inadequate, you aren’t going to get a strong, healthy tree that bears a ton of fruit, right? But now that we’ve got that established, it’s time for an overview of what you’ve been waiting for… CPA Marketing.
Which CPA Offer Appeals to You?
You can get involved in CPA marketing through several different types of offers. As you try CPA marketing out, you may find that you feel really uncomfortable with some types, and perfectly happy with others
A Crucial Step
Before throwing yourself wholeheartedly, do take the time to actually enter and check out offers like these. Run searches in Google for words like “insurance + review” or “free gift card” to find blog sites that contain CPA ads.
One thing that will strike you straight away is the many results that come up exposing “scams” connected with these CPA offers. That is why it’s crucial you check out these offers yourself, before blithely building a site around them. And why it’s a good idea only to find offers through reputable CPA networks.
CPA networks, and How They Work
The first thing you have probably already realized is that there are a lot of shady companies out there, and you don’t want to work hard to gain Don’s trust, then send him to a company that doesn’t deliver what it promises – worse, is out to scam him! One way to protect yourself – and Don – is to join a CPA network. Unfortunately, it’s hard to tell what benefits each one offers, until you’ve signed up and tried them out. 3 highly reputable companies to start with are:
Later on, after you’ve got the hang of CPA marketing, you might wish to try a few more. Here is a sampling of better-known CPA networks:
Digital Media Solutions
Getting your Foot in the Door
The first thing you’ll discover: You will experience a short waiting period, while the CPA network you’ve selected considers your application.
Sometimes, your application is rejected – and sometimes, there’s no indication why.
If this happens to you, don’t waste any time worrying about it. Move on, and try another.
Here are some solid tips as to what CPA networks are looking for – and what will often make them unhesitatingly reject an application…
2 Critical factors about CPA Networks
To understand what’s going on here, you have to realize that CPA networks are 100% responsible for results to their advertisers – the guys who are paying them big bucks. It’s critical that they produce the results they’ve promised the advertisers, and their reputation rides on using marketers like you who present a professional appearance in every aspect of their business. In other words, they have as big an investment in you as you do in their network. It’s just not monetary, in the strict sense of the word. That is why you need a professionally developed website or blog to lead them to, with original content and a focused approach, and you need to avoid questions or omissions that will mark you as a “newbie” – or worse, an amateur marketer who is not serious about getting targeted, profitable results. The second thing you need to know up front is that providing them with a phone number is absolutely crucial, because most legitimate CPA networks will phone and “interview” you. This is a safety precaution from their end – and the fact that they need one is a good sign for you. They want to check out that you’re who you say you are and that you have a grasp on CPA networking. You don’t need to be intimidated by these “interviews”. The big question they will ask you is probably: “How do you plan to market this product?” If you’ve done your market research properly, you’ll probably already be brimming with ideas (and we’ll get to some suggestions shortly!)
About Your Website…
There are 2 ways to go, when setting up your CPA offer website: Using an old site you own and revamping it to suit the product or purpose (CPA networks like websites with history)… or setting up a brand new one, with a generic but subject-appropriate domain name: For example, if our friend Don is your target customer, you might have something like “besthybridcars.com” or “hybridcarreviews.com”. Static Sites vs. Blogs It doesn’t really matter whether or not you choose a static website or a blog – the important thing is that it should look professional and well-designed. There are many great mini-site templates and blog themes for sale (and free) on the net, so you are not stuck with hiring expensive web designers.
TIP: If you think you might ultimately run several websites, each will need its own dedicated domain. Invest in a reseller hosting account – companies such as ReliableWebs offer them for as little as $12.95 a month, and you can host unlimited self-contained websites. (You can even sell one, now and again, if you prefer.)
Choosing A Strong Domain Name
It’s getting harder and harder to find good keyword-based .com domain names that have not been snapped up by companies hoping to bleed people of hundreds of dollars by selling them, but here are some tips to help you get around this:
Just add these words to your main long-tailed keyword:
· Reviews, review