How To Choose A CPA Network When You Are A Publisher

Updated: May 26




If you are new to the world of affiliate marketing, then finding the right CPA Network for you can be a daunting task.


A good CPA Network will have a bounty of solid offers and the most important aspect is you want to know that they pay their affiliates on time. They also should have a knowledgeable staff that can answer any of your questions and help you grow your online business as well.


Let's start here....


What is Affiliate Marketing?


I just touched briefly on why choosing the right CPA network is so important for you. But I think I should delve in deeper to what a CPA Network really is.


CPA Networks are also called performance-based marketing or affiliate networks and will help form a partnership between brands or advertisers who want conversions and to make money and affiliates who want to monetize their traffic.

Advertisers - online retailers who want a high-qualified traffic to their business or website that will increase their sales, generate more leads for their business and finally boost conversions.


Publishers/Affiliates – are usually bloggers, email list owners or media buyers. The goal is to generate conversions for the advertiser to earn commissions. They provide traffic and are responsible for the advertiser’s ads to be promoted ethically.


Affiliate Network – Is the go middleman that brings the affiliates and advertisers together to help make money for both involved.


Why Should Affiliates/Publishers Want to Work with a CPA Network?


Affiliate marketing can be very profitable if your audience is correlated to the advertisers offer so it is especially important for the affiliate to have access to high quality offers.


Here are some benefits for affiliate offers:


1- Ease of setup. You just need your traffic source and a trusted CPA network. There is also extraordinarily little money needed up front to get started. There is only one meeting with the Affiliate Manager and after that you can get started right away.


2- Get paid fast. Once you are paid you can use this money to reinvest back into your business with the aim of always earning more.


3- A high ROI (Return on Investment). Affiliate Marketing generates 16% of all online sales so this proves that this is high quality traffic. With CPA Marketing you can scale your business with more distribution.


How does an Affiliate Choose the Right CPA Network?


This is so important for an affiliate because basically your revenue depends on it. The best part for an affiliate to join a CPA network is the opportunities that are available for you and the ease of getting started right away. CPA Networks are usually on top of what is trending in the industry and can help guide affiliates to what would be best for them and how to make the most of an affiliate program.


There are so many CPA networks out there for you to choose and this can literally make your head spin.


Here are five tips to help you make a better-informed decision on which CPA networks would be best for you:


1- History of the Network – Check how long have they been in business and see if there is any feedback on the network, good or bad. See if the management has a huge turnover factor. Networks that have been in business for over five years is a good indicator that they know how to navigate through this industry. If a network is new that doesn’t mean they are not worth looking into either.


2- Quality of Offers - Good quality offers show a networks relevance in the market. Also, see if the networks have exclusive offers that you cannot find on another network, these usually mean a higher payout for you.


3- Quality Support Team - This is crucial to your business. Expert assistance from the network team is so important for you. They will guide you in the direction to what offers would be best for you and answer any questions that you might have. The affiliate Manager should give you the best onboarding experience and show you around the network for ease of use.


4- Payment terms – As we stated earlier this is very crucial for the affiliate because the faster, they get paid they can turn around and reinvest in their business to earn more. Ask about this during the onboarding process. Adclickmedia is willing to work with affiliates so that it’s a win-win for all parties involved.


5- Geo and Vertical Diversity – As an affiliate you know what your specifics are with these, so you want to work with a network or networks that offer a large diversity with Geo’s and verticals. Limited options for you will decrease your revenue greatly.


Let’s Sum It Up!!


You want to work with a CPA Network that interviews you and has the Affiliate Manager give you the ultimate onboarding experience. Giving time for the affiliates and the advertisers and keeping the integrity of the network is an investment that should be taken seriously.

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