What are Ad Networks?

What are Ad Networks?

Print publishers discovered when they transitioned to the online world that they would need new ways to generate income. Display ads seem like the most straightforward and effective way to monetize digital content. It all depends on how much inventory is available....
SEO vs PPC

SEO vs PPC

Search Engine Marketing vs PPC There are many ways to market a business these days. One of them is through search engine marketing. Search Engine Marketing (SEM) is an umbrella term that covers paid advertising that is placed on search engines and social networks. The...
Manage your PPC Campaign

Manage your PPC Campaign

A PPC campaign is an important part of any marketing campaign. In fact, the quality of your PPC campaign can often make or break your business’s growth. Here are 10 tips that will help you manage your PPC campaign. 1. What is PPC and how to start your PPC...
Best Ad Placement

Best Ad Placement

As long as publishers want to earn from the best ad placement on their websites there will always be a need to keep up on new trends for revenue. Best ad placement is a common issue for online publishers because ads have to be both visible and relevant in order for...